Senior operator at the intersection of marketing and engineering.
I'm Matthew. Serial founder with one exit and 23 years running my own LLC. I write the code, run the campaigns, and ship the systems myself — local SEO, paid acquisition, lead flow infrastructure, and AI/AEO measurement systems under one roof. One operator on every engagement, no agency overhead.
Also open to senior full-time IC roles — say hi.
What I do
SMB & B2B acquisition
Local SEO, paid acquisition, and lead flow infrastructure. Two decades of running this for dental, medical, and legal practices, local services, and B2B operators through my LLC.
- Local SEO & technical SEO
- Google Ads & Meta Ads
- Lead capture & intake routing
- Email & SMS lifecycle
- Conversion tracking & attribution
AI/AEO & growth engineering
Measurement infrastructure for AI search visibility, agentic workflows, and the engineering work that lives where marketing and code overlap.
- AI search visibility (10 frontier LLMs)
- Entity optimization & schema
- Agentic pipelines & orchestration
- Custom tracking & data systems
- Speed-to-lead & pipeline hygiene
Featured project
Positioning Lab
Measurement infrastructure for AI search visibility. Probes 10 frontier LLMs (ChatGPT, Claude, Gemini, Perplexity, Grok, Llama, DeepSeek, Le Chat, Copilot, You.com) with reproducible prompt classes, captures every artifact, and scores brands across 25+ technical and entity signals. Built end-to-end as a one-person operation — site ingest, multi-model probing, scoring engine, dashboard, exports, and a tiered services offering wrapped around the platform.
Background
Built and operate a measurement platform for AI search visibility, productized into a tiered services offering. Sole engineer, sole operator. See above.
AI agent platform with a library of pre-configured agents for sales, support, and operations workflows. Built end-to-end — agent runtime, prompt orchestration, and the integration layer connecting agents to user data and external APIs. Live in beta with active users at time of corporation wind-down in early 2026.
Co-founded and led an SMS marketing platform serving SMB and mid-market customers. Owned both business strategy and technical architecture across four years. Designed and built the messaging platform, customer dashboard, billing, and carrier integrations end-to-end. Owned product roadmap, hiring, and operations as CEO; owned platform architecture, security, and engineering execution as CTO. Managed contractors and engineering resources through scaling phases.
AI extension (2023–2024)
Prototyped AI voice and AI chat capabilities as the next-generation extension of the SMS platform — early exploration of LLM-powered messaging that informed BossEngine and Positioning Lab.
Exit
Successfully exited via IP sale in 2024 to an undisclosed acquirer (terms confidential); negotiated and closed the transaction directly.
Continuous independent operation across 23 years — performance marketing, local SEO, paid acquisition, and lead flow infrastructure. Two motions across the period:
Client services
50+ SMB and B2B clients across the span — dental, medical, and legal practices, local services, and B2B operators. Local SEO, technical SEO, paid acquisition (Google Ads, Meta), lead flow infrastructure, email and SMS lifecycle, conversion tracking, and attribution. Built lead capture, intake routing, and tracking infrastructure from scratch in PHP, MySQL, Python, and JavaScript on self-managed servers. Worked alongside client marketing, sales, and operations teams across 50+ engagements — translating internal priorities into shipped systems and partnering with stakeholders on iteration cycles.
Self-funded performance marketing
Direct-response performance and affiliate campaigns across multiple verticals as a one-person operation, most active 2003–2011. Drove traffic and conversions through major affiliate networks including eBay Partner Network (2007–2008) and Groupon Affiliates (2010–2011), promoting merchant offers and earning commissions on sales. Built attribution, A/B testing, and revenue tracking infrastructure end-to-end. Profitable, self-funded.
Supported the University CTO during undergraduate years. Managed campus network access, IP allocation, server configuration, and reporting infrastructure (Crystal Reports). Led a small team of student analysts.
Education
Bachelor of Science in Business Administration with a focus on marketing. Minor in Computer Science. Buffalo, NY.
Stack
How to work with me
Contract / project work
Local SEO & AEO, paid acquisition, lead flow infrastructure, AI/agentic builds. 10–30 hrs/week, scoped or hourly. This is what I do most of the time.
Senior full-time IC roles
Senior SEO Engineer · Senior Growth Engineer · Senior Marketing Engineer · Senior AEO Engineer · Founding Engineer roles. At companies that want a builder, not a manager.
Based in Los Angeles 🌴 · Open to remote · US time zones